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Publication standards

What goes into
a published comparison.

The rules behind the byline, the sources, the score and the images.

Our Editorial Policy. Evidence, authorship and independent presentation. Editorial cover.
Our Editorial Policy — Evidence, authorship and independent presentation.

Answer the question on the page

A profile should explain entry, progression, rewards and restrictions before asking a reader to navigate elsewhere. A perk hub should state which programmes publish that perk and what still needs checking. A comparison should retain the product and market context of each side.

Keep programme facts separate from our score

Facts such as tier names and conversion terms belong to the linked programme snapshot. The VIP Index score is the publication’s own model for information clarity and detail. It does not measure a reader’s expected return. Its weights, component values and limitations are public on the index calculation page.

Use sources for the claim they support

Official programme pages, help articles and terms are used for programme rules. A news report is labelled as reporting rather than substituted for operator terms. Sources need the correct brand, product, region and time period. Where direct access is restricted, the profile keeps that limitation visible.

We do not fill missing thresholds with a typical deposit, or turn an invitation policy into guaranteed admission. Different official descriptions can reflect different jurisdictions or editions. A conflict remains a note to resolve, rather than a reason to select the most attractive wording.

Credit responsibility

The editorial team is the publication author. Kevin Walsh is the named editor. Their profiles state their roles here. A byline is not presented as proof of logged-in account testing, casino employment, a professional qualification or a personal VIP relationship.

Independence and commercial presentation

Operator payments are not an input to the scoring model. This edition has no configured affiliate referral links or paid-placement rankings. If that changes, the placement and funding disclosure must be updated before publication. Our commercial disclosure explains the current edition.

Images and brand marks

Operator and programme logos identify the subjects of coverage. Editorial illustrations set a visual context; they are not evidence of a real venue, membership benefit or person’s VIP status. The homepage member scene is a fictional concept image and is separate from Kevin’s author portrait, which comes from the supplied author reference. Text on a graphic does not replace the actual programme conditions.

Tools and automated checks

The build applies the published score rules and checks local links, metadata and image references. Text cues can miss context or match a negative statement. Passing a technical check is not a fresh review of every live operator clause. The date and evidence note on a profile describe the source snapshot.

Updates and corrections

A material change to a programme should update its source record and the affected explanations. An error in our wording or calculation should be corrected as an editorial issue. The corrections policy explains the distinction. Cosmetic changes do not become a new public-source check date.