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Glossary

A loyalty glossary.
In plain English.

Programme vocabulary is useful only when it leads back to the actual terms.

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Online loyalty — editorial illustration

Tier Credit

A status-measurement unit. It should not be treated as redeemable cash unless the programme expressly says it is.

Reward point

A programme-defined balance that may have redemption options, minimums, conversion rates and expiry rules.

Cashback

A label for a reward whose actual calculation base, deductions, cap and form must be read in the source terms.

Rakeback

A programme-specific return linked to a fee, margin or eligible activity. The name alone does not establish one universal formula.

Net loss

A defined calculation for a stated period. The operator’s terms determine which transactions and rewards are included.

Theoretical loss

A modelled measure rather than the actual outcome of a particular session. It can be used by a programme when defining rewards.

VIP host

A personal-service contact where that service is offered. Hosting is not an exemption from account checks or promotion conditions.

Comp

A benefit such as free play, dining or accommodation, usable under the participating property’s rules.

Qualification period

The period over which activity is assessed for a tier or a benefit. It may differ from the period when the benefit can be used.

Retention

The conditions for keeping a status, including any reassessment, activity or period requirements.

Wagering requirement

A rule describing qualifying activity attached to a promotional balance. It does not predict the financial result of that activity.

Status match

A programme-specific offer to recognise another status under defined conditions. No universal entitlement is implied.