Spelinspektionen issued a formal reprimand (anmärkning) to Malta-based Polar Limited for breaching Sweden’s rule that a licensee may offer a bonus only on a player’s first play. Six existing customers used a welcome bonus between March and June 2025, and a foreign-market campaign was open to Swedish customers for nine hours in October 2025. The regulator deemed the breaches minor in scale but not excusable.
Why it matters if you play there
A reminder that Swedish-licensed sites cannot run ongoing VIP or reload bonuses; if you are offered one, it is likely an error that will be clawed back.
Perks affected
Source
- Spelinspektionen (official decision)
spelinspektionen.se · accessed 12 November 2026
We summarise what the source states and do not add unpublished details. Programme terms can change after publication.
